About Us

Mission

From our dynamic, creative hub in the heart of the West End, our mission is to nurture theatre-makers and performers at all stages of their careers, and to present innovative live performances enjoyed by diverse audiences. 

Vision

Our vision is of a world-leading UK theatre industry that reflects diverse stories and voices. One that is understood, needed and valued.

Our Artistic Policy

Whilst we are not solely a new writing theatre, the focus of our programming is on developing and showcasing new work and work that is yet to be performed in central London. Our theatre spaces, West End audiences and support initiatives give you the chance to continue to build on a show, artist or company's momentum in the development phase. Our varying run lengths and evolving seasons give you the chance to tell us what you need to move your work forwards.

We actively seek diversity in our programme, both in terms of the artists we work with and the form of their work. There is nothing too out-of-the-norm for us to consider, either in content or form.  This might be new writing, devised performance, comedy, cabaret, or something we haven't thought of yet - as long as you can do it in one of our spaces, we're open to it. We want you to bring us work we haven’t seen before.

Each year three of our curated seasons will be programmed around a shared theme. This theme will change each season and will be made available to artists and those looking to showcase work via our website and social media channels. We choose our season themes to be focussing rather than limiting and encourage artists to interpret the themes through their own lens. The evolving themes for these seasons allows us to continue sharing a diverse range of stories with our audiences while keeping the theatre's core artistic mission intact - that of supporting and developing artists and their work. We host open call-outs for at least three of our annual seasons and welcome applications from all artists who are interested in performing with us, regardless of career level.